Solutions

corporate video and marketing video

71% of marketers say video conversion rates outperform other marketing content.

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69% of marketers claim they plan on increasing video marketing budgets.

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Marketers who will fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine...

Products - Corporate Video and Marketing Video

Profile

Product

Testimonial

Docu

CSR

Event

Health

Training

Recruiting

Company Profile Video

At Black Light Productions, we develop relevant and creative stories which will uplift your company profile over your competitors. A company profile video exposes your brand story and allow your audience to connect with you on a whole new level.

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Product Demo Video

A comprehensive product demo video (also called "how to" video) gives customers a virtual experience about a new product or service, allowing them to be familiar with it and to clearly identify all its benefits.

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Testimonial Video

Testimonials and positive reviews are extremely valuable tools for conversion on internet. Potential customers have the ability to see how your company has already impacted your current clients. Testimonial videos are building, nurturing and affirming your reputation.

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Short Documentary

We are passionate about telling stories and short documentary gives us the space to develop content and ideas that couldn’t fit other corporate video formats. For your repeat customers, it is highly beneficial to provide more in-depth information within a short documentary.

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CSR Video

A corporate social responsability video is extremely efficient to communicate your CSR involvement. A video reveals your CSR involvement to audiences which may be unaware of it. Also, CSR videos improve customer loyalty and strengthen relationship with regulators and stakeholders.

Corporate Event Video

For your product launches, conferences, awards ceremonies, fundraisers, away days and concerts, a corporate event video gives memories for those who were there, as well as inspiring interest in those who were not. It's the perfect advert for your next event.

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Health And Safety Video

A health and safety video gives your employees the ability to easily absorb safety information through a visual demonstration and to review these informations at any time. It enables you to transfer safety content to a global audience.

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Training And Induction Video

Training and Induction video provides basic and detailed informations for your new employees and keeps the others up to date on the latest informations, guidelines and changes of internal policies. It appears to be an effective platform for training initiatives and company changes messages.

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Recruiting Video

Creating a smart recruiting video is one of the most efficient ways for your company to attract top candidates, to be different from the competition. In a recruiting video you can let your key leaders speak, showcase your company environment and share your values.

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Solutions - Video Production Process And Expertise

Meeting

Concept

Pre-production

Shooting

Post-production

Delivery

Meeting

First, we set up a meeting with you and your team. We want to understand your business, your products and services. Tell us which type of corporate video you need, what you expect. We agree on a budget in order to develop the concept.

Concept

Then we do our researches to build a story that truly represents your brand. We design the project (style, color, language, voice over,...). Eventually we write the script that will engage your audience. We get back to you for your approval.

Pre-Production

Once you approved the concept, we launch the pre-production. We break down the script and set up the shooting schedule. We hire the crew and the equipment. Also, we manage the casting, scouting and permits when required.

Shooting

And… Action ! Our crew is in charge to shoot the video. Nonetheless, we always supervise the shooting and make sure the footages stick to the concept. We monitor the schedule to finish on time, which also mean… on budget... It’s a wrap !

Post-Production

Finally, the post-production starts. During the editing, the clips are selected and combined into sequences. Visual effects, animations and titles are generated. Music, voiceover and sound design are mixed. Unlimited round of revisions to get the perfect video.

Delivery

We deliver a finished corporate video as per your requirements : DVD, video, internet, file format, resolution, size, compression. Showcase your video and expose your brand and messages wherever you want : Website, YouTube, laptop, conference, email…

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